The Vice President Communications will help develop and lead the execution of communication strategies that increase the awareness of Stand Up To Cancer funded research and science among key audiences and the general public.
Primary responsibilities will include the development and implementation of communications strategy with a particular emphasis on media relations, and writing press releases, pitches, web content and other materials in connection with donor deliverables.
- In collaboration with SU2C Sr. VPs Communications, help lead short & long-range external communications planning for SU2C, with a focus on enhancing awareness of SU2C funded research and key donor campaigns.
- Design and implement PR and media campaigns to drive greater awareness of SU2C nationally, with an emphasis on telling our science story to the public.
- Manage internal story gathering and development, working closely with SU2C’s CEO, science team, and SU2C funded researchers and scientists.
- Identify and vet impact stories of researchers, patients, survivors, donors and partners to bring SU2C’s story to life.
- Interview researchers, patients, survivors, donors and scientists as needed to develop impact story profiles that inform content development and marketing activations across owned, earned, shared and donated media channels.
- Develop high-quality written materials, including press releases, op-eds, media strategies, talking points, key messaging etc.
- Direct proactive press relations: identify, establish, & maintain personal relationships w/ key contacts in health/science and philanthropic “trade” press and relevant national and regional broadcast and print outlets.
- Review content developed by other communications team members and other departments to ensure adherence to communications strategy and approved messaging.
- Develop priority messaging to drive through all SU2C communications.
- Manage relationships with PIO’s at research and medical institutions
- Navigate crisis communications issues, anticipating problems where possible.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelors degree is required.
- A minimum of 10 years in a communications/public relations function; non-profit or healthcare experience a must. PR agency experience, a plus.
- The capacity to think strategically and develop and guide multiple projects simultaneously through to successful completion; strong organizational skills with attention to detail.
- Creativity in both PR program development and in forging relationships that will help enhance SU2C’s mission.
- Seasoned writing and editing skills.
- Strong media contacts and proven ability to develop and maintain deep relationships with key senior science, health and medical editors/reporters/correspondents.
- A collaborative work style.