Katie Couric's 'The Couric Effect,' Stand Up To Cancer Program has Helped Save Countless Lives - Stand Up To Cancer

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Katie Couric’s ‘The Couric Effect,’ Stand Up To Cancer Program has Helped Save Countless Lives

Twenty years ago, Katie Couric’s on-air colonoscopy on the Today Show inspired so many people to get checked. Doctors termed it “The Couric Effect”, which later helped to inspire Stand Up To Cancer (SU2C), raising hundreds of millions of dollars.

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