Best Friends Animal Society, Stand Up To Cancer, American Red Cross, Goodwill, Food for the Poor, and Wildlife Conservation Society take the top spots in their categoriesNEW YORK, NY – June 28, 2012 – Our nation has a long and rich tradition of people coming together to form organizations that solve problems and support people, causes, and communities. Non-profits are a foundational and critical support structure in our complex, modern society.
The 2012 Harris Poll Non-Profit EquiTrend (EQ) study measures the brand health of 87 non-profit brands across seven important categories, including Youth Interest, Animal Welfare, Health, Social Service, Disability, International Aid, and Environmental. Harris Poll EquiTrend provides the insight our communities, corporate sponsors, and non-profit organizations require to make informed decisions about donations and overall support.

Stand Up To Cancer Stands Proud
Among the seven distinct non-profit industry groups, the health category is the largest and has the highest category average, an indication that these brands generally score better than other non-profit groups measured. These health-centric organizations make up one of the most competitive non-profit categories, and their causes carry weight among the general public.

Stand Up To Cancer, which is a charitable program of the Entertainment Industry Foundation, was first measured in the Harris Poll EquiTrend study in 2011. One year later, it enjoys one of the strongest Donation Intention scores, and has become the 2012 Harris Poll EquiTrend Health Non-Profit Brand of the Year.

Notably, of the fourteen brands that rank above category average, five specifically focus on eradicating cancer: Stand Up To Cancer, American Cancer Society, Breast Cancer Research Foundation, Leukemia & Lymphoma Society, and The Hole in the Wall Gang Camp.

Make-A-Wish Foundation, which secures second place, is the only wish-granting organization to post an above-average equity score, while Alzheimer’s Association is the only mental health organization to rank above the category average. The other health non-profits that rank above the category average are: American Heart Association, American Diabetes Association, Juvenile Diabetes Research Foundation International, National Multiple Sclerosis Society, American Lung Association, Muscular Dystrophy Association, and National Kidney Foundation.