October 19, 2011
Games One Through Four of the 2011 World Series Dedicated to Important Community Causes
Major League Baseball will dedicate Games One through Four of the 2011 World Series to important community causes, highlighting year-long MLB partners and initiatives including veterans and their families with Welcome Back Veterans during Game One, community service with the Roberto Clemente Award presented by Chevrolet during Game Two, youth in underserved communities with Reviving Baseball in Inner Cities(RBI) and Boys & Girls Clubs of America during Game Three and advancing the fight against cancer with Stand Up To Cancer (SU2C) during Game Four.
Read MoreSeptember 20, 2011
AACR Releases Landmark Cancer Progress Report
The American Association for Cancer Research released the AACR Cancer Progress Report 2011 at 3:30 p.m. ET on Tuesday, Sept. 20 during a press conference at the National Press Club in Washington, D.C. The AACR is the world’s oldest and largest association dedicated to the acceleration of advances in cancer research for the prevention and cure of cancer.
Read MoreSeptember 15, 2011
Use the Force For Good!
Lucasfilm announced today that in celebration of the September launch of Star Wars: The Complete Saga on Blu-ray, it is linking up with celebrities, eBay and Major League Baseball to ask fans to Use the Force for Good to support Stand Up To Cancer (SU2C). SU2C funds groundbreaking cancer research that will get new therapies to patients quickly and save lives.
Read MoreSeptember 9, 2011
eBay Debuts Unique Star Wars™ Experience With Exclusive ‘Use the Force for Good’ Charity Auction
Every two seconds a Star Wars-related item is sold on eBay, the world’s largest online marketplace. To celebrate the much anticipated release of Star Wars: The Complete Saga on Blu-ray available beginning on September 12th internationally and on September 16th in North America, eBay is partnering with Lucasfilm Ltd. and Twentieth Century Fox Home Entertainment to create a dedicated destination page for Star Wars on eBay, eBay.com/starwars.
Read MoreAugust 10, 2011
Virgin America and Twitter Team Up to Launch “Fly Forward, Give Back” Flash Fare Sale
Virgin America today teams up with Twitter to launch a “Fly Forward, Give Back” (#FlyFwdGiveBack) flash fare sale. The airline is encouraging flyers across the nation to grab a seat and retweet, to help raise awareness and funds for cancer research through the Stand up to Cancer initiative. With sale fares as low as $49* and with Virgin America donating five dollars per booking** from now through 11:59pm PDT tonight (August 10th) to support cancer research, this deal is definitely “retweetable.” With industry-leading guest service, beautiful design and a host of inventive amenities, Virgin America has captured a list of industry best-in-class awards and has become a favorite among tech-forward flyers since launching service in 2007. Virgin America is the only airline based in Silicon Valley, and its use of technology, social media and design has made it a favorite among local flyers. The airline has been an early adopter of Twitter’s advertising products and is using both Promoted Tweets and a Promoted Trend to drive conversations and engagement around today’s #FlyFwdGiveBack sale. More details can be found at: http://www.virginamerica.com/vx/booking/twitter
Read MoreAugust 2, 2011
FOX Sports Radio Partners with MasterCard Worldwide and SU2C on New Celebrity Hotline
FOX Sports Radio is proud to announce a partnership with MasterCard Worldwide and Stand Up To Cancer (SU2C) to launch a program that will heighten awareness of the Eat, Drink and Be Generous campaign that began last month. Beginning Monday, July 25th and lasting throughout the summer, guests appearing on the radio network will be featured on the “MasterCard Celebrity Hotline,” with specific messaging about the campaign to be included on air, on www.FOXSportsRadio.com and on the network’s Facebook and Twitter pages. Eat, Drink and Be Generous encourages consumers to use their MasterCard when dining out from now through September 1st and every time they do, MasterCard will donate one penny for each purchase, up to a total of $4 million, to SU2C.
Read MoreAugust 2, 2011
New Genome Profiling Technique Identifies Weak Points in Breast Cancer Cells
New research published in Cancer Discovery, the newest journal of the American Association for Cancer Research, details a large-scale project in genetic profiling that has identified many of the weak points in breast tumor cells.
Read MoreAugust 2, 2011
FOX Sports Radio Partners with MasterCard Worldwide and SU2C on New Celebrity Hotline
FOX Sports Radio is proud to announce a partnership with MasterCard Worldwide and Stand Up To Cancer (SU2C) to launch a program that will heighten awareness of the Eat, Drink and Be Generous campaign that began last month. Beginning Monday, July 25th and lasting throughout the summer, guests appearing on the radio network will be featured on the “MasterCard Celebrity Hotline,” with specific messaging about the campaign to be included on air, on http://www.FOXSportsRadio.com and on the network’s Facebook and Twitter pages. Eat, Drink and Be Generous encourages consumers to use their MasterCard when dining out from now through September 1st and every time they do, MasterCard will donate one penny for each purchase, up to a total of $4 million, to SU2C.
Read MoreJuly 27, 2011
CBS to Spearhead the First-Ever “Reality Mud Run”
CBS is sponsoring its first-ever Reality Mud Run, in which reality stars from CBS’s hit series SURVIVOR, The Amazing Race and BIG BROTHER will run alongside members of the general public to raise funds for cancer research through SURVIVOR’s Stand Up To Cancer fundraising team. The 5K run will begin at 8:00 AM on Saturday, Sept. 10 at Oak Canyon Park Blue Diamond Haul Road, in Silverado, Calif., near Irvine.
Read MoreJuly 27, 2011
CBS to Spearhead the First-Ever “Reality Mud Run” to Benefit Survivor Stand Up To Cancer
CBS is sponsoring its first-ever Reality Mud Run, in which reality stars from CBS’s hit series SURVIVOR, THE Amazing Race and BIG BROTHER will run alongside members of the general public to raise funds for cancer research through SURVIVOR’s Stand Up To Cancer fundraising team. The 5K run will begin at 8:00 AM on Saturday, Sept. 10 at Oak Canyon Park Blue Diamond Haul Road, in Silverado, Calif., near Irvine.
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