Stand Up To Cancer & State Farm® “Go To Bat” For Charitable Giving Program - Stand Up To Cancer


Posted July 12, 2011

Stand Up To Cancer & State Farm® “Go To Bat” For Charitable Giving Program

Stand Up To Cancer & State Farm® “Go To Bat” For Charitable Giving Program

July 12, 2011 – Stand Up To Cancer (SU2C) is rallying all of its supporters to participate in the Go to Bat program, an online, charitable initiative driven by State Farm’s commitment to helping communities get to a “better state.” As a Go To Bat charity, SU2C has an opportunity to win one of the weekly $18,000 donations that will be awarded during the second half of the Major League Baseball (MLB) season. In addition, supporters have a chance to win a trip for two to the 2011 World Series.

Once a week, for 10 weeks, State Farm will choose the charity with the highest Go To Bat game batting average and make a donation of $18,000 in support of its cause. SU2C supporters and baseball fans can visit, and select “Stand Up To Cancer” on the website to increase the batting average of SU2C. Additionally, an individual who goes to bat for the winning charity will be randomly selected and receive a trip for two to Games 3 and 4 of the 2011 World Series. A total of 10 winners will be drawn during the Go To Bat program, which stretches through the baseball summer and concludes on September 26.

“SU2C is extremely excited to be a part of State Farm’s Go To Bat Charitable Giving Program,” said Sue Schwartz, co-founder of SU2C. “By participating in programs like this, we tap into the collective power of people to make a difference, and in this case, the difference is innovative cancer research.”

Fans can increase both their chances and SU2C’s chances of winning by returning daily to and playing the online State Farm Go To Bat game. Players can earn additional entries and increase their chances to win by sharing their participation on Facebook.

The Go To Bat program will culminate during the 2011 MLB World Series with a pre-game ceremony showcasing its collective impact and recognizing the individual winners and the winning charities. Also, State Farm will announce and present a $25,000 donation to the charity that finishes the promotional campaign with the highest Go To Bat batting average.

To get more information and enter the Go To Bat program online go to

About SU2C

Stand Up To Cancer (SU2C) was established in 2008 by leaders from the film and media industries who utilize the resources of those businesses in unique ways to get the public involved in supporting a new model of cancer research. The group produced two major televised events, in 2008 and 2010, that raised funds for “Dream Teams” of scientists collaborating on research that will get new therapies to patients quickly in order to save lives now. More than 100 celebrities participated in each program, conveying how cancer connects us all, and telling the stories both of people who survived the disease, as well as those taken by it.

All of the major U.S. TV networks—as well as many cable providers—donated airtime for one or both of the broadcasts, which ran in more than 175 countries and raised millions of dollars for research. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D.,
conducted a rigorous, competitive review process through which SU2C’s grantees were selected. More than 200 scientists from 50 institutions around the world are currently involved in SU2C research projects.

About EIF

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), the 501(c)(3) not-for-profit organization that serves as the collective philanthropy for the television and film businesses. EIF has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues.

About State Farm

State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. Our 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 78 million auto, fire, life and health policies in the United States and Canada, and nearly 2 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 37 on the Fortune 500 list of largest companies.

For more information, please visit® or in Canada®.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club’s agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on

Media Contact

Kristen Bothwell
Stand Up To Cancer
(212) 843-9227

Melissa McKinley
State Farm Insurance
(309) 766-0625

Brian Israel
Weber Shandwick
(952) 346-6197


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