SWAGG Launches New Era of Gifting in Time for Holiday Season - Stand Up To Cancer


Posted December 7, 2010

SWAGG Launches New Era of Gifting in Time for Holiday Season

New Application Provides Convenient Way to Give and Get Gift Cards Directly from a SmartphoneDecember 7, 2010 – SWAGG™ is planning to turn the gift-giving world upside down this holiday season by allowing consumers to manage gift, loyalty and membership cards on their mobile devices, all without carrying a stack of plastic cards.  Outlier Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today announced the launch of SWAGG, the mobile application that is intended to change the landscape of the multi-billion dollar gift card industry.  The application is free.  Consumers can download SWAGG from the App Store, the Android Market or by visiting www.SWAGG.com.

“We created SWAGG to enable consumers to have more of what they need while carrying less,” said Rocco Fabiano, president of Outlier.  “SWAGG is part of a revolution to enhance the way consumers transact by reducing their dependence on plastic gift cards, which can be lost, misplaced or expire before consumers have a chance to fully use them.  SWAGG is designed to become a part of the modern shopper’s lifestyle by leveraging the power of their mobile device.”

SWAGG allows consumers to import more than 250 brands of gift cards and rewards cards and, unlike plastic cards, SWAGG permits consumers to view available balance and reward information on most of these cards.  Additionally, consumers can use their mobile device to give, get and even exchange SWAGG GIFTS from participating merchant partners such as American Apparel Inc., The Wet Seal Inc., Crocs Inc., 1-800-Flowers.com and Arden B.  Through SWAGG, consumers can access the offers that matter most to them, connecting users with more than 3,000 retailers. Retailers benefit by acquiring new customers, increasing in-store business and retaining existing customers.

Less Plastic, More Convenience

According to the National Retail Federation, nearly 60 percent of Americans will ask for gift cards this holiday season, making them the most requested holiday gift.  Despite their popularity, many gift cards will go unused because either consumers did not have them at the time of purchase or they were unaware of the remaining balance on the cards.

Transacting With Impact

SWAGG is taking gifting and giving to a new level to support the fight against cancer.  In keeping with one of its core brand pillars of giving, SWAGG has partnered with Stand Up To Cancer to help in the fight to find a cure.  For each consumer who downloads and registers for SWAGG by December 31, 2011, SWAGG will donate $1 to Stand Up To Cancer, up to a total of 125,000.  Consumers simply need to download the application from the App Store, Android Market or by going to http://www.SWAGG.com and then register for SWAGG.

About Outlier

Outlier Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is an important participant in the mobile commerce ecosystem.  With its mobile domain expertise, Outlier is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers and retailers.  Outlier’s innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go.  For more information about Outlier, visit http://www.OutlierInc.com

Outlier Contact:
Andy McGowan
Phone:  1-678-507-2612
Email:  amcgowan@qualcomm.com

Qualcomm Contacts:
Emily Kilpatrick, Corporate Communications
Phone:  1-858-845-5959
Email:  corpcomm@qualcomm.com

Warren Kneeshaw, Investor Relations
Phone:  1-858-658-4813
Email: ir@qualcomm.com


###SWAGG is a trademark of Outlier Inc.  Qualcomm is a registered trademark of Qualcomm Incorporated.  All other trademarks are the property of their respective owners.


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