Whole Living Editors Curate Special Digital Issue, “50 Ways to Stand Up To Cancer” - Stand Up To Cancer


Posted August 13, 2012

Whole Living Editors Curate Special Digital Issue, “50 Ways to Stand Up To Cancer”

Whole Living Editors Curate Special Digital Issue, “50 Ways to Stand Up To Cancer”

Featuring Recipes Full of the Ingredients Researchers are Finding to be Rich in Cancer-Fighting Properties, as Well as Tips for Reducing Stress and Limiting Exposure to Toxins 

A Two Cent ($.02) Donation Per Issue View of This Unique Digital Magazine Goes to Stand Up To Cancer®, Backed by Whole Living® magazineNEW YORK – August 13, 2012 – Martha Stewart Living Omnimedia’s Whole Living magazine announced today the launch of “50 Ways to Stand Up To Cancer,” a special digital issue featuring recipes, tips, and more, all related to cancer prevention. The issue, curated by the magazine’s editorial team, is available beginning today at wholeliving.com/standup. With each issue view, MSLO will make a donation for up to a total of $10,000 by December 31, 2012 to Stand Up To Cancer, a charitable program of the Entertainment Industry Foundation (EIF) focused on accelerating the pace of cancer research. The issue coincides with Stand Up To Cancer’s September 7 telecast, which will air simultaneously and commercial-free on ABC, CBS, FOX, NBC, and cable television at 8 p.m./7 p.m. CT.

“We’re so glad to be involved in this special collaboration with Stand Up To Cancer,” said Alanna Stang, editor-in-chief of Whole Living. “Our goal at the magazine is to help our readers live a full life in every way. And we know that making informed choices about our diets is one of the most important—and enjoyable—ways to take charge of our well-being. That’s why we’re so delighted to present this collection of recipes and tips. We hope our information—and fabulous looking food—will inspire people to make some small changes that can have a big impact on their whole lives.”

To promote healthy living and the fight to end cancer, the editorial team of Whole Living culled together more than 40 pages of power-food-packed recipes and advice directly related to cancer prevention. The more than 25 recipes are categorized by breakfast, lunch, dinner, snacks, desserts, and drinks, and include:

  • Baked Eggs in Whole Roasted Tomatoes (the fruit contains lycopene, which may reduce the risk of lung and stomach cancers, and our bodies get more lycopene from cooked tomatoes than raw ones);
  • Spaghetti with Sardines, Cauliflower, and Kale (olive oil is rich in antioxidants and anti-inflammatory monounsaturated fat; cauliflower and kale boast plenty of antioxidant, cancer-fighting and heart-healthy properties);
  • Citrus Melange with Cashews and Mint (all citrus fruits contain limonoids, which may lower cholesterol and protect against breast, skin, and stomach cancers).

Helpful tips include guidance on foods and spices that may have anticancer effects such as ginger, stone fruits, red pepper flakes, shiitake mushrooms, and black rice.

“We’re so grateful to Whole Living for supporting Stand Up To Cancer in this unique way,” said Stand Up To Cancer co-founder Sue Schwartz. “The funds generated by the views will further our scientists’ research, and we’re hopeful that many readers will tune into our September 7 broadcast after learning about it through this special digital issue!”

“50 Ways To Stand Up to Cancer” advertisers include Merrell, Avalon Organics, Bonterra Wines, Just Bare Chicken, Almased, and Nature’s Way.

About Whole Living magazine
Whole Living, formerly Body + Soul, is at the forefront of the movement to live a healthier, more sustainable, and balanced life, striving for total wellness of mind, body, soul, and planet. The Whole Living brand arms readers with expert information and how-to guidance from the voice of a trusted friend. By encouraging them to embrace small changes in their lives, the magazine makes a big impact. Published 10 times a year, Whole Living features annual editorial franchises such as the Whole Living Action Plan and the Healthy Skin Awards, as well as the new Green Giants. Since the magazine’s launch, the Whole Living brand has expanded to include www.wholeliving.com, a strong following on the Whole Living Daily blog and @WholeLiving, the New York Times best-selling cookbook Power Foods, and the top-selling Whole Living Smoothies App for iPhone, iPod Touch, and iPad.

About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging approximately 66 million consumers a month across all media platforms with unique lifestyle content, and has a growing retail presence with 8,500 products in thousands of retail locations. MSLO’s four magazine brands—Martha Stewart Living, Martha Stewart Weddings, Everyday Food, and Whole Living—are available in print, digital, and App formats, and the company also makes special issues, books, and utility Apps available. Television and video programming includes the new “Martha Stewart’s Cooking School” series, slated to debut in Fall 2012, in addition to a vast library of how-to videos available online. Martha Stewart Living Radio is available on SIRIUS XM Channel 110. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy’s, Staples (together with Avery), PetSmart, Michaels, and Jo-Ann Fabric & Craft Stores. The Company entered into a strategic alliance with J.C. Penney Company, Inc., in which the two will build distinct Martha Stewart stores in J.C. Penney department stores, and jointly develop an e-commerce site, for a 2013 launch. The MSLO family of brands also includes Chef Emeril Lagasse’s media and merchandising properties. Additional information about MSLO is available at www.marthastewart.com.

About Stand Up To Cancer
Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization—raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the fall of 2007, a group of women whose lives have all been affected by cancer in profound ways began working together to marshal the resources of the media and entertainment industries in the fight against this disease.

Members of the SU2C Executive Leadership Council (ELC) include cancer advocate and television journalist Katie Couric; Sherry Lansing, chairperson of the Entertainment Industry Foundation’s board of directors and founder of the Sherry Lansing Foundation; EIF president and CEO Lisa Paulsen; EIF senior vice president Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; Pamela Oas Williams, president of Laura Ziskin Productions and executive producer of Stand Up To Cancer’s in-house production team, and nonprofit executive Ellen Ziffren. All of the ELC members are co-producers of the 2012 televised special. The late Laura Ziskin, executive producer of both the Sept. 5, 2008 and Sept. 10, 2010 broadcasts, was also a member of the ELC. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D, R.N., has served as SU2C’s president and CEO since 2011.

Founding donor Major League Baseball has provided both financial support and countless opportunities to build the Stand Up To Cancer grassroots movement by encouraging fans all over the country to get involved.

Other major SU2C donors include Sidney Kimmel, the country’s largest individual contributor to cancer research; Bloomberg Philanthropies; Cancer Research Institute; Cancer Treatment Centers of America; Genentech; MasterCard; Melanoma Research Alliance; The Safeway Foundation; Prostate Cancer Foundation; Wallis Annenberg & The Annenberg Foundation; Amgen, GlaxoSmithKline; Pfizer; Oakland A’s Owner/Managing Partner Lew Wolff; Comcast; Inter-American Development Bank (IDB); Philips Electronics; Steve Tisch; The Island Def Jam Music Group, and many others.

In addition to ABC, CBS, FOX, NBC, and numerous cablers, other significant SU2C supporters include AOL, Bonnier Corporation, Condé Nast Media Group, eBay Inc., Facebook, Hearst Corporation, Hulu, iTunes, Los Angeles Times, Martha Stewart Living Omnimedia, Meredith Corporation, The New York Times Company, Rodale, Time Inc., WebMD, Yahoo! and YouTube. For more information, visit standup2cancer.org.

About the Entertainment Industry Foundation
Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), the 501(c)(3) not-for-profit organization that serves as the collective philanthropy for the television and film businesses. EIF has distributed hundreds of millions of dollars to support programs addressing critical health, education, and social issues. For more information, visit www.eifoundation.org.

SOURCE: Martha Stewart Living Omnimedia, Inc.

Kate Bittman
Martha Stewart Living Omnimedia, Inc. Corporate Communications


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