Bumping into an old friend on the street can be great fun — or super awkward. Just ask SU2C Ambassador Paul Rudd, who turned this premise into a highly entertaining cause-marketing spot produced by Mastercard, which aired July 9 on the MLB Network during the Major League Baseball All-Star game. The spot showed Rudd caught in a humorous case of mistaken identity, while encouraging everyone to “Dine Out” and catch up with old friends, family and co-workers, and pay with your Mastercard to support cancer research.
The campaign also featured a pair of unlikely allies — opposing All-Star game managers, Red Sox Manager Alex Cora and Dodgers Manager Dave Roberts — and marked the 10th consecutive year that Mastercard’s “Dine Out” summer campaign has supported SU2C.
This memorable campaign comes on the heels of the incredibly successful PSA that saw Stand Up To Cancer and Mastercard joining forces with Marvel Studios for a PSA featuring Marvel’s Avengers: Endgame superheroes coming together to defeat cancer. You may remember reading all about this campaign in the last edition of the newSTAND. You can see the PSA here.