Main Event in Downtown Culver City, CAParticipants from Gyms in Several U.S. Cities and Abroad Will Take on the Grueling “Crush Cancer” Workout to Help Defeat Cancer
Sept. 30, 2013 (Los Angeles / New York) – Crush Cancer 2013 is presented by DogTown CrossFit to raise awareness and funds that will benefit Stand Up To Cancer’s (SU2C) collaborative translational research. The event will be held in cities across the country and around the globe on Saturday, Oct. 12, with the main event taking place in Downtown Culver City, CA (9300 Culver Blvd) from 8 am – 4 pm.
During the fundraiser, enthusiasts in every city will perform the grueling 17-minute “Crush Cancer” workout, which features five different movements – three rounds and one minute per station – and entails Power Cleans, Kettleball Swings, Burpees, Shoulder to Overhead and Double Unders. There will be three divisions to accommodate all skill levels: advanced, intermediate and novice.
The Downtown Culver City event, one of the fastest-growing fundraising events in Southern California, will also feature a health expo with sponsor booths and healthy food vendors. Gyms from around the region will also be participating, and individual enthusiasts are encouraged to attend.
DogTown CrossFit (http://www.dogtowncrossfit.com), a strength and conditioning gym in Culver City, first launched the “Crush Cancer” fundraiser in 2011. To date, the event has raised more than $320,000, for Stand Up To Cancer (http://www.standup2cancer.org), an initiative created to accelerate groundbreaking cancer research that will get new therapies to patients quickly and save lives. SU2C’s brings together leading scientists and doctors in the cancer research community, encouraging collaboration instead of competition.
Gyms in Las Vegas, Boston, Denver, Portland (OR), Salt Lake City, Longwood (FL) and Pensacola (FL), as well as in Dubai, Manchester (UK), and the Cayman Islands, will also take part in Crush Cancer – with others expected to sign up.
For more information, please visit http://www.dogtowncrossfit.com, and to start fundraising, create a team for your affiliate or join Team DogTown, visit http://www.crowdrise.com/crushcancer-2013
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About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501 (c) (3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Media Contacts:
Rubenstein Public Relations
Adam Miller 212.843.8032 amiller@rubenstein.com