Major League Baseball today announced the third All-Star Game Charity 5K & Fun Run presented by Nike, which will take place on Sunday, July 8, 2012. MLB will donate all net proceeds from the event to three charities supporting cancer research and education – Prostate Cancer Foundation, Stand Up To Cancer and Susan G. Komen for the Cure. Previous MLB All-Star Game Charity 5K & Fun Runs have been held in St. Louis (2009) and Anaheim (2010). This unique event unites three national cancer organizations that are committed to leading the fight against cancer.
Participants will run and walk on an All-Star themed course, which is in development, featuring appearances by MLB legends, mascots and celebrity guests.
The 5K, an officially timed event, will begin at 7:30 a.m. CT. Immediately following, at 8:00 a.m. CT, the family-friendly 1-mile Fun Run will begin. All registered finishers will receive a commemorative All-Star medal and t-shirt. Sign up now and receive a special early bird price of $25 (adult) and $20 (children 12 and under) for the 5K and $20 (adult) and $15 (children 12 and under) for the Fun Run. Space is limited so participants are encouraged to sign up early. Registration and event information is available at AllStarGame.com/5k.
“The All-Star Game Charity 5K & Fun Run provides fans with a unique way to be part of the All-Star festivities while raising awareness and funds for an important cause that effects every person,” said Tim Brosnan, Major League Baseball, Executive Vice President, Business. “Because of the event’s popularity and success in the past, MLB is excited to bring it back in 2012 for the great baseball fans in Kansas City.”
“We continue to work with Major League Baseball on the activities that will make up All-Star Week 2012 and we are excited to announce the first of many events, the All-Star Game Charity 5K & Fun Run,” said Kevin Uhlich, Senior Vice President, Business, Kansas City Royals. “The 5K and Fun Run will be great for downtown Kansas City, a fun experience for the participants and a terrific help to the recipients of the money raised.”
For the first time, participants will have the opportunity to register and create their own “All-Star” profile page online, which highlights their favorite League, MLB Team, personal photo, and allows them to share their story. Participants will have the opportunity to earn All-Star themed online badges, as they recruit friends to join their All-Star Game Charity 5K & Fun Run presented by Nike roster and raise funds for the Prostate Cancer Foundation, Stand Up To Cancer, and Susan G. Komen for the Cure. Two All-Star MVP badges will be awarded on July 8 to the top recruiter and fundraiser.
“Stand Up To Cancer is proud to once again partner with Major League Baseball for the 2012 All- Star Game Charity 5K and Fun Run,” said Rusty Robertson, Co-Founder, Stand Up To Cancer. “When the first 5K and Fun Run event was launched in St. Louis three years ago, we gained tremendous support from fans and saw that cancer truly does touch everyone. With the extraordinary, ongoing support of Major League Baseball we are able to continue our mission of accelerated cancer research to save lives now.”
“The Prostate Cancer Foundation looks forward to the MLB All-Star program each year, and the 5K event has become an important tradition,” said Dave Perron, vice president of baseball and sports enterprise at the Prostate Cancer Foundation. “We are extremely grateful to MLB for its dedication to raising crucial funds and awareness for cancer research, and we look forward to another successful partnership built around the All-Star Game and its varied activities.”
“The entire Susan G. Komen family is so grateful for Major League Baseball’s support and partnership over the past 8 years,” said Katrina McGhee, Executive Vice President and Chief Marketing Officer, Susan G. Komen for the Cure. “Breast cancer is not only difficult for the patient – a diagnosis affects the entire family. The awareness and funds raised by Major League Baseball enables Susan G. Komen to help families around the world in our promise to end breast cancer forever.”
For more MLB All-Star Week information, please visit AllStarGame.com.
Contact: Matt Bourne or Sarah Leer, Major League Baseball, (212) 931-7878